When you are using content and email marketing to create your sales funnel it is important you choose your content carefully.
Developing a productive lead generation strategy is something every business must do if it is to succeed. Leads mean sales, and to get leads you have to be smart. A successful lead generation strategy is the starting point for a productive and efficient sales machine. The key challenge is to deliver sufficient quantity of quality […]
Whether your goal is to sell more, to build up your brand, or to develop your service business, you need a great website. But it’s not enough to design a cool site, pay for the hosting, and hope for the best. You need a plan for how to attract visitors to your site and how […]
Let’s assume you provide an excellent service or top-notch products. But somehow, even with all your marketing efforts, you still experience a great number of contacts leaving your website without purchasing anything or contacting your company. What can you do to increase conversions? In fact, what are you doing that is driving these people away? […]
The basic premise of lead generation is very simple. You raise the interest of buyers and get names or contact information from people who may be interested in purchasing your product. You qualify the leads based on their desire to purchase your products, and you communicate with them to finalize the sale. But the detail […]
It’s not easy owning a business and getting it noticed online. The amount of information available and the number of companies and individuals competing for attention is quite overwhelming. It is tough to attract attention, especially when you are up against huge multinational corporations with huge marketing budgets. But the good news is you don’t […]