Whether your goal is to sell more, to build up your brand, or to develop your service business, you need a great website. But it’s not enough to design a cool site, pay for the hosting, and hope for the best.
You need a plan for how to attract visitors to your site and how to turn these leads into sales – your online marketing strategy. A digital marketing strategy is not a static object – it develops and changes and improves over time. But you need to put in the effort.
What should you be focusing on when you look at your online marketing strategy? How can you improve your strategy so it continues to meet the needs of your business or venture? Here are seven key things you can do today to make a positive difference to your marketing strategy.
1) Identify Your Audience
If your current online marketing strategy has been put together based on how many objects you need to sell, or how many new customers you need to get, you are looking at it the wrong way. You first need to identify who these people are that you want to buy your product or use your services. You must first identify your target audience, and then think about what makes them tick. What will they type into a search engine when they are looking for a product like yours? What are they interested in reading about?
Look at your marketing strategy from the point of view of your identified audience. There are a number of tools you can use to find out more about what your customer wants. And you can always ask – run surveys to find out what’s important to your customers.
2) Figure Out Where To Be
Getting a better idea of your audience means you will quickly find out where you need to be on social media in order to reach them. You will need to target several different platforms but it is useful to know where your best efforts should be directed.
3) Build Your Key Support Base
When someone visits your website you want them to come back – and you want to turn them into a loyal customer. Promote your mailing list and the option for them to sign up and receive offers, deals, and information on a regular basis. Keeping in touch with loyal customers keeps you in their mind when it comes to purchase time.
4) Create Quality Content
Make sure you have a blog attached to your website so you are regularly updating the site with content. But the content needs to be relevant and to offer genuinely helpful or entertaining information. New content gives people something to engage with, and to share. And regularly updating your content will help improve your search engine ranking as search engines know your site is current and provides useful information.
5) Hire Help If You Need It
If you are struggling to keep up with maintaining an online marketing strategy, hire professionals to help you meet your goals. It is a valuable investment in your business and with the right people you will find that the strategy quickly pays off.
But make sure that you also know the basics – and the detail – yourself. You will then be able to direct your team and make sure they are working in your best interests.
6) Keep Analyzing
It is important to remember that a digital marketing strategy only works if you are constantly analyzing what’s successful and what’s not. With the wealth of tools available you can expertly decipher the data on your site and find out how many visitors you get, how long they spend, where they come from, and what they buy. If you want to make changes to your website you should first conduct a thorough analysis.
7) Build Your Personal Brand
Your company does not end with your website. Enhance your marketing strategy by getting involved in events that target the audience you want, get your thoughts published as guest posts on other blogs, attend conferences, and network both online and offline.
By looking in detail at your online marketing strategy at regular intervals you will be able to build a stronger and more effective online brand and profile. Digital marketing can be highly successful once you put in the effort and set your sights on building your brand.