When you are using content and email marketing to create your sales funnel it is important you choose your content carefully.
Let’s assume you provide an excellent service or top-notch products. But somehow, even with all your marketing efforts, you still experience a great number of contacts leaving your website without purchasing anything or contacting your company. What can you do to increase conversions? In fact, what are you doing that is driving these people away? […]
Does your company have a clear sales funnel? If you answered no, then you are probably losing a lot of sales. According to HubSpot, 68 percent of companies in the B2B industry have not identified the stages of their sales funnel. This is a surprising figure, especially when you realize how important it is to […]