Lead generation is a vital component of a successful marketing strategy. You probably spend hours right now generating new leads for improved sales and conversions. A steady flow of leads is important, but it can be difficult to come up with new ways to get these leads. Here are some ideas for effective internet lead generation. Take some inspiration from these 12 proven tips.
1) Blog on a Regular Basis
Blogging is highly effective as a lead generation tool. But surprisingly few companies actually – truly – blog on a regular basis. Many give up the task if no results arrive in the early weeks of blogging. Create your content schedule and blog every day or every other day to generate more organic leads to your business. But you must also make sure you not only blog but attract people to your list. You need relevant CTAs on blog posts to build your subscriber list.
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2) Give Premium Content Away….
…in exchange for an email address. Make your best, most valuable posts and eBooks available for free in exchange for an email address. Or add an option to download information in PDF form on inputting an email address.
3) Make a Demonstration Video
Many people prefer to get their information in visual form, and often a long blog post or info article will not be read. Get your information to your potential customers in a more vibrant way by creating a product video or a video demonstrating your company and its services. A video does not have to be very long and it does not have to have Hollywood production standards. Take a look online for tutorials and tools for creating simple video, and make sure to include your call to action prominently in the video for people to sign up or to find out more.
4) Publish Evergreen Content
Premium content that takes a long time to create can be effectively used for a long time after the initial publishing date, considering you create and package the post effectively. You can also look at which posts continue to get traffic and update them with relevant calls to action pointing to your current lead generation campaigns in order to grow your subscriber list.
5) Allow for Fewer Choices
When you are creating a sign-up form, the fewer options the better. Don’t put a navigation bar at the top of the form, or give the visitor multiple options. Create one option, and you should get more leads. People don’t like to have to spend time deciding what to do – present the option to them and they are more likely to take it.
6) Give Away Content to Thought Leaders
Be generous with your product and content by giving it freely to respected reviewers, bloggers and thought leaders. They have considerable reach over your targeted audience and their influence can bring in more leads than you thought possible.
7) Answer Quora Questions
Quora is a popular Q&A site that you cannot ignore if you want to generate free leads. By answering questions related to your product you can give people valuable information as well as link them back to a landing page where you can generate leads.
8) Publish Content on LinkedIn
LinkedIn has a new publishing platform you can use to generate more leads for your business by writing blog posts and articles. Good, interesting articles can get you noticed and when you include a relevant CTA in the post and a linked landing page and offer, you can start to generate quality leads.
9) Use Twitter Effectively
“Listen in” to Twitter to find out when people are talking about your product or asking for information and answers that your product can provide. By actively engaging on Twitter you can rapidly increase your organic leads and draw more people into your brand.
10) Speak at an Event
Speak at any and all events that are relevant to your product – your position of authority as a speaker will naturally draw leads and you will find more people who are interested in your product as you actually get out there into the real world.
11) Generate Strategic Partnerships
When you are looking to generate more leads it makes sense to partner with people who are also trying to do the same – considering you are not competing against each other. Partnerships can bring you more leads via an already established company, or a related company that also looks for leads in a similar area.
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12) Create Quizzes
Quizzes are great for lead generation provided they are well-designed and created effectively. They need to be relevant, simple to complete, and offer a reward at the end.