It’s 2016, and in the world of business, this means re-evaluating your marketing strategies and making the necessary adjustments to make your future campaigns more effective. As you may know, this is easier said than done. There are several factors to consider, but it’s much better to stay ahead of the game and dominate the competition. New trends have emerged that can prove useful for your online marketing efforts. Read this 5-step guide to help you come up with an actionable internet marketing plan for this year.
Know your target audience
Even if you’ve been in business for a long time, you should never stop learning about your target audience. Without a clear understanding of your customers, you won’t be able to create a marketing strategy that works. One of the best ways to do this is to make buyer personas, which are essentially descriptions of potential buyers with their demographic and biographical information, personal interests and even a photo.
Study what your competitors are doing
If you still aren’t doing competitor research, you might be missing out on a lot of sales. It’s important to evaluate the marketing strategies of your competitors and see what works for them. Are they ranking in the search engine results pages? What social media platforms do they use to reach their audience? Once you see what techniques bring results to their business, try to include them in your overall marketing strategy and make them even better.
Set up a multi-faceted internet marketing plan
The online world is so huge, and there’s a good chance your target customers can be found in more than one place. Increase brand awareness by utilizing several online channels. Determine where your potential buyers are spending their time online and try to reach out to them. This entails trial and error, as you would have to set up accounts in YouTube, Facebook, Instagram and Twitter among others. Don’t forget to build an email list and employ SEO techniques to boost your organic rankings.
Build a solid content creation strategy
Online marketing is all about creating effective content. The last thing you want to do is regurgitate what your competitors are saying. You should make sure that your content stands out, prompting your target customers to consider your brand as an authority in the industry. Also make it a point that you customize your content based on the platform you’re using. What works on Facebook may not necessarily work on Twitter. It might take you some time to figure things out, but you’ll eventually reap the benefits of publishing unique and high quality content.
Keep track of all campaigns
When you have multiple online campaigns running, you want to take out the guess work and understand what all those figures mean. Use third party tools that enable you to gauge the effectiveness of your online marketing efforts. This means spending more money for buying the tools outright or subscribing to monthly services, but it’s a great investment as it can help you optimize future campaigns, allowing you to save more money in the long run.
Creating an actionable and effective online marketing strategy doesn’t have to be complicated. You just have to learn as much as you can about your target audience, know what strategies provide the best results and keep updated with all the latest trends. By doing these things consistently, you should be able to take things up a notch and bring in more customers and revenue to your business.