Lead generation marketing is a popular marketing term in the 21st century. It refers to generating leads in the hope of transforming those leads into customers. One of its primary focuses is the concept of numbers. By generating enough leads, a percentage of those leads will turn into clients or customers who pay for your products or services.
One of the best ways to conduct lead generation is through social marketing. We will go over some tips to help with your lead generation efforts through social marketing.
Focus on Top Social Networking Sites
Social marketing in the 21st century is the most popular way to market products and services and it’s also the most popular way to do lead generation marketing. Choose a site such as Facebook, Titter or Instagram. These sites are the sites that have the most users on a daily basis. Run ads on these sites, beginning with small dollar amounts and then increasing your ad spending based on the success of the ad.
Give Your Potential Customers Something for Free
Choose an incentive to give away to potential cusotmers. For example, if you are an author seeking customers for your books, give away a free book to encourage people to sign up to your mailing list. Your mailing list is the generation that will combine the leads. Those leads may turn into readers who will buy your books.
Use A Squeeze Page
To encourage people to sign up to your mailing list or to give you their information, you’ll need an interesting squeeze page. These pages are designed to give a small amount of information with the focus being on allowing people to give you their email addresses. The more attractive and professional the page, the more likely a potential customer will give you their information so that you can contact them to encourage them to buy your product or service.
Use Email Software
Although you can combine all of the email addresses you receive and contact people via email on your own, this is not an efficient method for a large number of connections. It’s better to have a service designed to gather emails and to allow you to make attractive newsletters or similar forms of information sent through those services. The service will also give your potential customers the opportunity to unsubscribe from your list if they so desire. You never want contacts on your list who do not wish to be there.
Put Your Newsletter on Automation
The best mailing list services offer automation. This allows you to send your contacts a series of emails, over a specially designated period, to ease them into becoming paying customers. For example, after a person signs up to your mailing list, they can receive an email letting them know how to get your gift. The next email could be an email talking more about your company and what you have to offer. Slowly introducing people to your business is much more efficient than throwing a bunch of information to an individual. If a person feels like they are getting a hard sell, they are more likely to turn away.
Lead generation marketing is an effective way to gain customers. Give it a try with an active social networking site.