While major companies have a substantial amount of money to spend of advertisements, smaller companies have far less cash to work with. In fact, some companies don’t have any money to spend at all. Thankfully, there are ways for businesses to get noticed that don’t cost an arm and a leg. By employing low-cost advertisement strategies, businesses can draw in customers without spending a lot of money.
Create Your Own Video Content
Shooting professional-looking video content was once expensive, but that isn’t the case anymore. People can create high quality videos using the simplest of tools. These videos are a great way to advertise a company and attract a new audience. Instead of creating a commercial, business owners should create a helpful video that links back to their business. For example, if a site sells vitamins, they could create a video about choosing the right supplements, then include a link to their website in the description. This method doesn’t just drive traffic to a site; it has a high rate of conversions as well.
Create Accounts on Local Business Directories
When people look for a business, the internet is often the first place they turn to. In many cases, their first results won’t be company webpages. Instead, they will be listings in local directories. It’s completely free to set up a page on one of these directories, and it doesn’t cost much money at all. Utilizing directories will make it far easier for a company to get notice. In addition, local directory listings can help to improve a business’ local SEO.
Utilize Viral Marketing
Getting content on the front page of reddit can do more for a business than a major ad campaign. However, creating viral content isn’t always easy. The primary thing that most business owners ignore when trying to create viral content is the audience. Instead of looking at the kind of content the audience seems to enjoy, companies focus on content that paints their business in the best possible light. As a result, the content feels too much like an advertisement, and doesn’t go viral.
An excellent strategy is to look at past viral marketing successes and see what they did right. For example, positive and humorous customer service exchanges tend to get a lot of attention. Gentle ribbing between businesses on social media also gets a lot of feedback.
Host a Giveaway
People always love getting something for nothing, even if they technically have to give up something in exchange. Business owners should regularly offer giveaways and specials in order to drum up attention. For example, a company could offer a free discount or special coupon in exchange for signing up for a mailing list. A business could give away a prize — like a gift card — in exchange for likes on social media.
Low-cost advertisement strategies are an excellent option for any business, even the ones that do have cash at their disposal. Instead of spending a fortune on ads, businesses should see what they can do for free.